Hype
“…we had a classical music showcase where The Ayoub Sisters, these Egyptian Scottish classical performers, had The Beatbox Collective jump on stage with them and break into these like jungle breakbeats in the middle of an Egyptian folk song, it was, y’know, a magical moment”
— SXSW with Steve Lamacq, BBC 6 Music
“Classical Unlocked has fast become a must-attend showcase at SXSW – bringing world-class talent working in contemporary classical genres to the world’s most prominent international showcase event… having seen in previous years the impact this has for UK-based artists and creators taking part, we’re proud to amplify Thea’s amazing work via our UK Sounds platform.”
— Becci Scotcher, Senior Grants and Programmes Manager, PRSF
“The nature of how the music was presented, the variety of music offered, and, most importantly, the fact that the venue was packed throughout the night created the perfect formula for Classical Music to shine.”
— Nate Zeisler, Provost Colburn School
“The debut of Classical Unlocked's showcase at SXSW 2023 was a highlight for us.”
- James Minor, VP, SXSW Music Festival