past panels
We host thought-leading conversations about the future of the genre. By highlighting its evolving appeal and its ability and inspire diverse audiences, we’re redefining Classical Music’s presence in modern music culture.
beyond the music
The Reinvention of Classical Music – A New Era
Speakers Daniel Lewis, Daria Challah, Sam Jackson, Jeanette Szeto and Kathleen Wallfisch.
Panel supported by PRS for Music.
“Having just come to the end of a BBC Proms season which saw the Royal Albert Hall filled to, on average, 96% capacity for our main Classified : Unrestricted evening concerts, there is no doubt in my mind that classical music firmly deserves to be considered mainstream. Whether it be on conference stages, in traditional venues, or unexpected spaces, it’s heartening to see classical music being celebrated alongside the many other wonderful genres of music in this country.”
- Sam Jackson, Controller, BBC Radio 3 & BBC Proms
"From the start of Beyond The Music, we've been committed to including classical music as part of the program. Classical music is at an exciting crossroads, no longer living on the outside but becoming a part of popular commercial music culture, uniting the cultural divide."
- Oli Wilson and Sarah Pearson, Beyond The Music
SXSW 2024
Gaming to Soundtracks: Classical Music's Digital Revival
Speakers Pixie Pickering, Allison Job, Becky Lees and Naomi Belshaw.
Our line-up of experts from Sony, Epic Games and the LSO discussed the genre’s huge traction on platforms like TikTok and Instagram, as well as a surge in interest in classical-influenced film scores, Netflix soundtracks, video games, and sports broadcast.
SXSW 2023
Classical Music: Embracing the Modern Audience
Speakers Aurora Mendez, Ayanna Witter-Johnson, Sheema Siddiqi and Nate Zeisler.
TikTok, Colburn School and the worlds of web3 and composition discussed the modern era of music and content consumption, and how new generations are being introduced to classical music through novel avenues.